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SEO case study · B2B Design Company

Turning a year-long decline back into growth.

B2B Design Company provides outsourced solar design, permit packages and engineering services to installers.

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Google clicks, Sep 2026
4,802
vs 1,637 in Apr 2026, the low point
Impressions, Sep 2026
523k
vs 336,343 in Apr 2026
Posts given FAQ schema
343
2,360 question-answer pairs

Client and project identities are withheld. Figures come from Google Search Console and project records. Organic leads and revenue are not disclosed.

The business

The business behind the search visibility.

Its content audience is largely in India; its service market includes the United States.

Buyers are businesses, so a small number of qualified enquiries matter more than raw traffic.

The challenge

Where growth was getting constrained.

Technical

Not assessed in our records

Search

  • Monthly clicks falling from about 5,000 in mid-2025 to 1,637 in April 2026.
  • Pages ranking on page one with very low click-through.

Content

  • Around 80 near-duplicate programmatic posts.
  • Dead citation links and a blog template that emitted no FAQ structured data.

Authority

Not assessed in our records

Website

Not assessed in our records

Conversion

  • Lead capture and analytics not fully connected.
The strategy

The strategy was bigger than rankings.

  1. 01

    Fix what already ranks

    Improve existing ranking pages rather than publish new ones that compete with them.

  2. 02

    Structure useful answers

    Question-and-answer blocks and FAQ markup across the blog. Markup does not establish a search appearance.

  3. 03

    Consolidate

    Merge competing pages and strengthen internal links.

What we changed

What we actually built.

  1. FAQ structured data

    Added across 343 posts (2,360 question-answer pairs).

  2. Citation audit

    Dead source links found and fixed.

  3. 6 Oct 2026 release

    48 posts, title/H1/meta rewrites on about 200 pages, quick-answer blocks, about 1,000 internal links, 14 pages merged with 301s and conversion fixes.

  4. Lead capture

    Every enquiry form connected to a shared leads sheet.

The data

What the search data shows.

Monthly Google clicksSource: Google Search Console, web search. Our work on the site began in April 2026.
Monthly Google clicks
MonthClicks
Jun 254,208
Aug 254,985
Oct 253,822
Dec 253,369
Jan 263,099
Feb 262,287
Mar 261,790
Apr 261,637
May 261,735
Jun 262,108
Jul 263,824
Aug 264,951
Sep 264,802

Top pages by clicks

  • Top solar panel manufacturers in India1,535
  • PM Surya Ghar vendor registration guide1,038

90 days to 4 Oct 2026. Source: Google Search Console.

Outcome

What changed.

  • Monthly clicks returned to 2025 levels (about 4,800–5,000) by August–September 2026.
  • Impressions reached their highest point in the dataset.
  • The largest release (6 Oct 2026) is too recent to measure and will be re-checked.
Read this alongside the numbers
  • The recovery is correlated with, not proven to be caused by, our work.
  • Most clicks come from India, while US service queries are still small.

Not disclosed: Leads and revenue; Backlink data; Post-release results.

What we learned

What this project taught us.

  • Recovery is not proof

    The recovery coincides with our work but is not proven to be caused by it. We report it that way.

  • Set kill gates

    Page tiers that do not reach a minimum level of impressions within 45 days stop expanding.

  • Measure after you ship

    CTR on four named pages will be re-measured 30 days after the October release.

The system

Where this project sat in our method.

  1. Diagnose
  2. Architect
  3. Create
  4. Strengthen
  5. Convert
  6. Compound

Services used

Industry

How we work

Related case studies

Understand the terms used in this case study.

Internal linking

Internal linking is connecting pages within the same website using links. Useful internal links help visitors reach related information and help crawlers discover the site's pages.

301 redirect

A 301 redirect is a permanent HTTP redirect to another URL. It tells browsers and search engines that a resource has moved and points them to the new destination.

FAQ schema

FAQ schema is structured data describing visible questions and answers with the Schema.org FAQPage type. Google has retired FAQ rich results, so the vocabulary and Google search feature should not be treated as the same thing.

SEO · Content · Local · Web Design

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