Free SEO tools

Useful tools for making better organic growth decisions.

Practical calculators, checkers and generators for SEO, content, websites, local search and organic acquisition.

All tools

Seven tools, no sign-up.

Each tool shows its method and its limits on the page. No email gate, no made-up scores.

Calculators

Put numbers on SEO decisions: what it might return and how much work it takes.

Calculator

SEO ROI calculator

Estimate leads, customers, revenue and return from organic traffic, month by month.

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Calculator

SEO cost calculator

Size the monthly SEO effort your business needs, split by workstream, with the weights shown.

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Website

Check what search engines see on a page and how your URLs connect.

Website

Website SEO checker

Fetch a page and check titles, headings, canonicals, robots, schema, links, robots.txt and sitemap.

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Website

Internal linking tool

Group your URLs into topic clusters and get hub pages and link pair suggestions.

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Local SEO

Check the on-site signals that tie your business to a place.

Local SEO

Local SEO checker

Check NAP, tel: links, LocalBusiness schema, maps and city pages on your site.

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Research

Judge how hard a keyword is from the real search results.

Research

Keyword difficulty checker

Rate the live search results on seven factors and get a weighted difficulty band.

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Content

Plan pages that answer the search, with a structure your writer can follow.

Content

SEO content brief generator

Turn a keyword into an outline, question list, research checklist and quality checklist.

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How we built them

Tools that show their working.

  • Every calculation and rule is written out on the tool’s page, so you can check it or disagree with it.
  • Checkers report what they actually found on the page. There are no overall scores out of 100.
  • Each page lists what the tool cannot tell you, so you know when to reach for Search Console or a full audit.
  • Calculators and generators run in your browser. Checkers fetch a public page once and do not store the address.

SEO · Content · Local · Web Design

Want us to turn these findings into a growth plan?

Tools show you where you stand. We can help you decide what to do first, and do it.