Headless CMS
A headless CMS is a content management system that supplies content separately from the website presentation layer. Developers use APIs and frontend code to turn that content into pages.
03 · Website design & development
Build a website that gets found and gets chosen.
We design and develop fast, search-friendly websites built around customer intent, organic visibility and conversion.
In the system: Experience + conversion
The problem
A beautiful website can still be a bad acquisition asset.
The problems we see on most sites we are asked to fix:
- 01Slow to load
- 02Difficult to navigate
- 03Poor information architecture
- 04Not built around search intent
- 05Weak calls to action
- 06Poor mobile experience
- 07Hard for search engines to understand
- 08Difficult to expand
- 09Doesn't convert traffic
What it actually does
Website + search + conversion.
We design the site around how customers search and decide, then build it to perform.
- 01Customer intent
- 02Information architecture
- 03Design
- 04Development
- 05SEO
- 06Conversion
- 07Measurement
Core capabilities
Everything inside Website Design & Development.
- 01
Strategy
Information architecture and customer journeys.
- 02
UX
Navigation, hierarchy and interaction.
- 03
UI design
Premium, distinctive visual design.
- 04
Development
Fast, maintainable websites, built with Astro where it fits the project.
- 05
SEO architecture
URL structure, headings, internal links, structured data and crawlability.
- 06
Performance
Core Web Vitals, speed and mobile optimization.
- 07
Conversion
Forms, CTAs, trust signals and lead paths.
- 08
Analytics
Measurement and conversion tracking.
- 09
Website migrations
Redesigns and platform moves that protect existing rankings.
How we work
How a website project runs
- 01Discover
Goals, customers, search demand and the current site.
- 02Architect
Sitemap, page types and conversion paths.
- 03Design
Visual design and key page layouts.
- 04Develop
Fast, accessible build with SEO foundations.
- 05Optimize
Content, speed, schema and tracking.
- 06Launch
Redirects, QA and a monitored go-live.
- 07Grow
Expand pages and improve conversion.
Website + SEO
Your website is the foundation of your organic acquisition system.
SEO can't compensate forever for poor architecture. A website needs to be:
Crawlable
Search engines can reach and render every important page.
Understandable
Clear structure, headings and structured data.
Fast
Quick on real phones and real networks.
Useful
Answers what customers actually need to know.
Persuasive
Proof and clear next steps where decisions are made.
Expandable
New services, locations and content without a rebuild.
Conversion-focused
Every page has a job and a next step.
Industry applications
Websites for every market we serve
Built around how each industry searches and decides:
Case studies
Proof beats promises.
- 24,216Google clicks, Sep 2026Monthly clicks, 2025/08 – 2026/09SolarSEO + Website
Regional Solar Installer
- Challenge
- A regional solar installer with a legacy site and a few thousand monthly clicks.
- Outcome
- Monthly Google clicks rose from about 1–2k to 20k+ after the rebuild and content launch.
- 11,901Google clicks, Sep 2026Monthly clicks, 2026/06 – 2026/09SolarSEO + Website
Solar Equipment Manufacturer
- Challenge
- A solar inverter brand launching a brand-new website with no search history.
- Outcome
- From launch in June 2026 to 11,901 monthly Google clicks by September.
- 213Pages gated after the fixMonthly clicks, 2025/10 – 2026/09SaaSSEO
Solar Software Company
- Challenge
- A solar design SaaS where large parts of the site were hidden from search.
- Outcome
- Indexation restored; monthly clicks moved from 850 (Apr 2026) to around 4,500.
Website Design & Development, answered.
Do you redesign existing websites?
Yes. We often redesign sites that look fine but do not rank or convert, keeping what works and fixing what does not.
Do you build from scratch?
Yes, when that is the right choice. We will recommend a redesign or a rebuild based on your current site.
Do you use Astro?
We build with Astro where it fits the project, because it produces fast, search-friendly sites. We choose the platform around your needs.
Can you migrate an existing website?
Yes. Migrations include URL mapping, redirects and monitoring so existing rankings are protected.
Is the website SEO optimized?
SEO is built into the architecture: URL structure, headings, internal links, structured data, speed and crawlability.
Do you handle content?
We can plan and write the content, or work with yours and structure it for search and conversion.
Do you provide hosting?
We recommend and set up hosting suited to the site. Hosting arrangements are agreed as part of each project.
Do you maintain websites?
Ongoing support and improvement can be part of an engagement; we agree the scope with you.
Can you integrate forms and analytics?
Yes: forms, CRM connections where available, analytics and conversion tracking.
How long does development take?
It depends on the number of pages, content and integrations. We give a timeline once the scope is clear.
Understand the work behind the service.
Largest Contentful Paint (LCP)
Largest Contentful Paint, or LCP, is a Core Web Vital that measures when the largest eligible content element becomes visible in the viewport during loading.
Interaction to Next Paint (INP)
Interaction to Next Paint, or INP, is a Core Web Vital describing page responsiveness to user interactions. It includes interaction processing and the wait before the browser displays the next frame.
Cumulative Layout Shift (CLS)
Cumulative Layout Shift, or CLS, is a Core Web Vital measuring unexpected visual movement. It captures layout instability rather than the time needed to load a page.
Call to action (CTA)
A call to action, or CTA, is a prompt telling a visitor what step to take next. Clear wording should describe the action and help the reader understand what follows.
Conversion rate optimization (CRO)
Conversion rate optimization, or CRO, is improving a website's ability to help visitors complete useful business actions. The work should evaluate lead quality alongside the proportion of visitors who act.
SEO · Content · Local · Web Design
Build the website your organic strategy deserves.
We will review your current site and show you what it needs to rank and convert.