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Build a content brief your writer can follow.

Enter a topic, audience and search intent. The tool builds a structured brief from transparent rules: outline, questions to answer, things to research, internal links and a quality checklist. No AI writing involved.

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Generated in your browser with fixed rules. Nothing is sent to us.

Your brief

Updates when you run the tool

Fill in the inputs and run the tool to see results here.

How it works

What the tool does.

Turn a keyword into an outline, question list, research checklist and quality checklist.

  1. Your inputs are matched against fixed templates for each intent and article type.
  2. The topic is inserted into heading and question templates (who, what, how, cost, comparisons, mistakes).
  3. Words in your topic are matched against our service and industry pages to suggest internal links.
  4. The brief is assembled as Markdown you can copy or download.
Methodology

The rules behind the result.

Nothing is hidden. These are the exact rules the tool applies.

  • Intent decides the H1 pattern, the page goal and the CTA type.
  • Article type decides the H2 outline template. Intent adds or removes sections (for example a local section for local intent).
  • Question templates are filled with your topic; questions that do not fit the intent are left out.
  • Internal links: each service and industry has a keyword list; any match with your topic or business type adds that page.
  • The same inputs always produce the same brief.
Reading the result

What the result means.

  • The brief is a starting structure, not finished research. Every section should be checked against the live results for your keyword.
  • Headings are templates. Rewrite them in your own words once you know what you want to say.
  • The research checklist is the part most briefs skip. Real numbers, examples and first-hand experience are what make a page worth ranking.
Example

How someone might use it.

Briefing a freelance writer on a cost article

A senior-care provider enters “in-home care cost”, audience “adult children planning care for a parent”, commercial intent, cost article.

The brief suggests a cost-focused H1, sections on cost factors, price ranges by care type and ways to pay, questions such as “Does Medicare pay for in-home care?”, and a research list that asks for their own pricing and state-specific rules. It links to the senior-care industry page and suggests a consultation CTA.

Limitations

What it cannot tell you.

Every tool has blind spots. These are this one’s.

  • It does not look at the live search results, so it cannot tell you what is already ranking or what is missing from it.
  • It does not provide search volumes, keyword lists or word counts.
  • Templates are general. Regulated topics (health, legal, finance) need expert review regardless of the brief.
  • Competitor URLs you enter are listed for reference only and are not analyzed.
Questions

Frequently asked questions.

Does this use AI to write the brief?

No. It uses fixed rules and templates, so the same inputs always produce the same brief. That makes it predictable and easy to check.

How do I choose the search intent?

Search the keyword and look at what ranks. Guides and definitions mean informational. Comparisons and “best” lists mean commercial investigation. Product, pricing or booking pages mean transactional. Map packs and city pages mean local.

How long should the article be?

The brief does not set a word count. Cover what the searcher needs, completely and without padding. Compare with the top results to see how much depth is expected.

Why should I add competitor URLs?

They are listed in the brief so the writer reviews them before starting. The tool does not fetch or analyze them.

Keep going

Related tools and resources.

Research

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Rate the live search results on seven factors and get a weighted difficulty band.

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Website

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Privacy

What we collect

No forms, no email gate. The results are yours.

  • The brief is generated entirely in your browser. Nothing you type is sent to our server.
  • Nothing is emailed, and you do not need an account.
  • Anonymous usage events record only that a brief was generated, never your topic.

Understand the terms behind this tool.

SEO content

SEO content is content planned around a real search need and written to help the person making that search. Optimization supports usefulness rather than substituting for a useful answer.

Content gap

A content gap is a missing or inadequate answer in a website's coverage of its audience's needs. Competitor coverage can suggest gaps but cannot prove that every topic deserves a page.

Keyword mapping

Keyword mapping is assigning related search queries and their intent to specific website pages. The purpose is to give each page a clear role in the search journey.

Topic cluster

A topic cluster is a group of related pages that covers a subject through distinct reader needs. Contextual links connect the group, often with a central overview or hub.

SEO · Content · Local · Web Design

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