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Free tool · Local SEO

Check the local signals on your website.

Enter your business details and website. We check the homepage and your sitemap for the on-site signals that tie your business to a place. Your Google Business Profile is covered by a checklist, because this tool cannot see it.

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Your inputs

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This checks your website only. It does not access your Google Business Profile.

Local signals

Updates when you run the tool

Fill in the inputs and run the tool to see results here.

Google Business Profile

Profile checklist

This tool cannot see your profile. Work through these yourself in your Business Profile dashboard.

  • Your profile is claimed and verified, and you can log in to manage it.
  • Business name matches your signage exactly, with no added keywords or cities.
  • Primary category is the most specific one that fits; secondary categories cover your other main services.
  • Address (or service area, if you hide your address) and phone number match your website exactly.
  • Hours are current, including holiday hours.
  • The website link goes to the most relevant page, with UTM tags so you can see profile traffic in analytics.
  • Services and products are listed with plain descriptions.
  • Real photos of your team, work and premises are added regularly.
  • You ask every happy customer for a review and reply to all reviews, good and bad.
  • Questions and answers are monitored, and you have added answers to common questions.
How it works

What the tool does.

Check NAP, tel: links, LocalBusiness schema, maps and city pages on your site.

  1. Our server fetches your homepage once and scans the HTML for your business name, city, state and a US phone number pattern.
  2. It looks for click-to-call (tel:) links, LocalBusiness or Organization structured data with an address, a map embed, and a link to a contact page.
  3. It then reads your sitemap (from robots.txt or /sitemap.xml) and counts URLs that contain your city as a slug, which suggests a location or service-area page.
  4. Each signal is marked found, review or info, followed by a Google Business Profile checklist you can work through yourself.
Methodology

The rules behind the result.

Nothing is hidden. These are the exact rules the tool applies.

  • Name, city and state are matched case-insensitively in the visible text of the page.
  • A phone number is found if the text contains a 10-digit US pattern such as (555) 555-0100 or 555-555-0100.
  • Schema counts if JSON-LD includes LocalBusiness or a subtype (for example Plumber, Dentist), or Organization, and whether it includes a postal address.
  • A map embed is an iframe pointing at Google Maps, or a link to a maps URL.
  • City pages: sitemap URLs whose path contains the city name as a hyphenated slug (for example /austin/ or /plumber-austin-tx/). Up to 5,000 URLs are read.
Reading the result

What the result means.

  • “Found” means the signal exists on the page we checked. It does not confirm it matches your Google Business Profile exactly.
  • “Review” means we could not find the signal. It may be on a different page, or loaded by JavaScript, so confirm before changing anything.
  • Consistency matters more than presence. Your name, address and phone should read the same everywhere they appear.
Example

How someone might use it.

A roofer expanding to a second city

A roofing company in Dallas runs the checker for Fort Worth. The homepage has the phone number and LocalBusiness schema, but no URL in the sitemap mentions Fort Worth and there is no map or address for the second area.

That tells them the expansion needs a real Fort Worth service-area page with local proof, not just a city name added to the footer.

Limitations

What it cannot tell you.

Every tool has blind spots. These are this one’s.

  • It does not access Google Business Profile, Google Maps rankings, reviews or citations on other sites.
  • It checks the homepage only, plus sitemap URLs. NAP details on your contact page are not read unless they are also on the homepage.
  • Content loaded by JavaScript after the page renders is not seen.
  • The phone pattern is US-only.
Questions

Frequently asked questions.

Does this check my Google Business Profile?

No. Google does not offer public access to profile data, so this tool checks only your website. Use the checklist on this page to review your profile yourself.

What is NAP and why does it matter?

NAP is your business name, address and phone number. When these match across your site, your Google Business Profile and directories, it is easier for search engines to connect them to one business.

Do I need a separate page for each city?

Only where you genuinely serve that city and can say something specific about it: jobs done there, local reviews, service details. Thin pages that only swap the city name tend to perform poorly and can look like doorway pages.

Which schema type should a local business use?

Use the most specific LocalBusiness subtype that fits, such as Plumber, Dentist or RoofingContractor, with your name, address, phone, opening hours and URL. It should match what is visible on the page.

Keep going

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Privacy

What we collect

No forms, no email gate. The results are yours.

  • The address you enter is sent to our server once so it can fetch the public page and run the checks. It is not stored or logged by the tool.
  • Only public pages are fetched. Private networks, IP addresses and non-standard ports are refused.
  • Nothing is emailed, and you do not need an account. Anonymous usage events never include the URL you entered.

Understand the terms behind this tool.

Google Business Profile

Google Business Profile is Google's service for managing eligible businesses' information on Search and Maps. Eligibility and representation rules differ for storefronts and businesses serving customers at their locations.

NAP consistency

NAP consistency is agreement in a business's name, address, and phone information across relevant listings. Accurate representation matters; a remote business should not invent a location to make listings match.

Local citations

Local citations are references to a business's identifying information on other websites or directories. Useful citations support accurate discovery, but directory quantity alone does not establish local search visibility.

Service area business

A service-area business is a business that visits or delivers to customers rather than serving them at a staffed storefront. Google Business Profile has specific address and service-area representation rules.

SEO · Content · Local · Web Design

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