A wealth management website built for trust, and for the regulator.
The project.
Advent Financial is a SEBI-registered, fee-only investment adviser in India, focused on life-shaped wealth management for couples.
We rebuilt its website on Astro, replacing an older Angular app, with wealth management, cross-border and client-story pages, a large financial glossary, a blog and statutory disclosures.
What the website needed to solve
- Financial advice is regulated: under the SEBI advertisement code every page is an advertisement, so the copy could not use superlatives, performance claims or comparisons.
- The previous site had pages that rendered empty and URLs that returned blank shells.
- Prospects needed a way to tell whether they were a fit without a hard sales call.
The design direction.
A calm forest-green and ivory palette with bronze accents, serif display headings, pill buttons, soft grain textures and warm photography of couples.
Typography: Newsreader (headings) with Inter (body)
- Forest
#173C36 - Ivory
#FBF8F2 - Parchment
#F1EBDF - Bronze
#A17A52
How the site is organized.
- Homepage
- Wealth management
- Who we help
- Cross-border
- How we work
- Client stories
- Fit form
- Blog
- Glossary (190+ terms)
- Statutory disclosures
The decisions that shaped the build.
Compliance by design
Registration details and the risk warning on every page; no superlatives, return claims or adviser comparisons.
A fit form, not a sales call
A short qualification form is the front door, so prospects self-select.
No invented proof
No named testimonials, and client stories are clearly labelled as illustrative.
Every old URL redirected
Three generations of URLs redirect to their current pages.
The finished experience.
Screenshots of the live site, captured 7 Oct 2026.
Built for performance, not just appearance.
Development
- Astro static build on Cloudflare Workers, with a strict content security policy.
- Self-hosted fonts, FormSubmit forms and GA4 wired through the security policy.
- Build-time checks before every release.
SEO foundation
- Structured data: Organization, Person, Service, FAQPage, Article, DefinedTerm, HowTo and BreadcrumbList.
- A 190+ term glossary with DefinedTerm markup.
- A sitemap generated from each page's robots settings, with canonicals and Open Graph tags.
The finished experience.
- A calm, trustworthy site that explains a regulated service without overclaiming.
- A self-serve fit form in place of a hard sales call.
- A glossary and blog that give the firm a search footprint beyond its core pages.
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SEO · Content · Local · Web Design
Your website should do more than look good.
It should communicate your value, help customers make decisions, and create a stronger foundation for organic growth.