An industrial machinery website built for engineers and buyers.
The project.
Dr. Froeb India imports and distributes European and American food-processing machinery to Indian food manufacturers, for meat, poultry, plant-based foods, snacks, bakery, dairy and pet food.
We designed and built a new Astro website with machinery and application catalogues, a manufacturers directory, service and support pages, a technical glossary and an enquiry system. It is ready to replace the company's current Wix site.
What the website needed to solve
- Buyers are engineers and plant owners who need to find machinery by production stage and by application.
- The catalogue spans many manufacturers and product types that needed one clear structure.
- Enquiries needed spam protection without adding friction.
The design direction.
A strictly blue-and-white industrial palette on deep navy, a cinematic pinned hero, boxed navigation and a process-flow diagram of a production line.
Typography: Archivo with JetBrains Mono
- Ink
#070E1A - Navy
#142034 - Blue
#2B6CB0 - Sky
#5BA4E8 - Mist
#F4F6FA
How the site is organized.
- Homepage
- Applications
- Machinery
- Manufacturers
- Clients
- Service & support
- Glossary
- About
- Contact & enquiry
The decisions that shaped the build.
Blue and white only
One disciplined palette; client logos and form validation are the only exceptions.
Browse by production stage
Machinery organised the way plant engineers think: by stage and by application.
Works without JavaScript
Dropdown menus work without scripts; heavy motion is switched off on small screens and for reduced-motion users.
Ready to cut over
More than 160 redirect rules prepared so the old site's URLs carry over at launch.
The finished experience.
Screenshots of the finished build ahead of launch, captured 7 Oct 2026.
Built for performance, not just appearance.
Development
- Astro static build with one stylesheet and minimal JavaScript, on Cloudflare Workers.
- An enquiry endpoint with Turnstile spam protection.
- Self-hosted fonts and GA4.
SEO foundation
- Structured data: Organization, WebSite with site search, Product, FAQPage, TechArticle and BreadcrumbList.
- A technical glossary with cross-links checked at build time.
- A full redirect map for the domain cutover.
1,385 KB → 299 KB
1,360 KB → 274 KB
Lab measurements from project audits, not field data.
The finished experience.
- A complete B2B catalogue site, built and ready for launch on the company's domain.
- Machinery that can be found by application, production stage or manufacturer.
- Much lighter pages than the first build, with zero layout shift on every page tested.
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SEO · Content · Local · Web Design
Your website should do more than look good.
It should communicate your value, help customers make decisions, and create a stronger foundation for organic growth.