An education-first solar website for South Carolina homeowners.
The project.
Sunburst Solar Solutions is a residential and commercial solar installer based in Charleston, serving South Carolina and neighbouring states.
We designed and built an Astro website that leads with education: services, utilities, incentives, net metering, a cost calculator and location pages.
What the website needed to solve
- Solar buyers research for weeks, so the site had to answer cost, incentive and utility questions honestly.
- Spam was reaching the lead forms through direct submissions to the form endpoint.
- Hundreds of pages needed to stay linked together as the site grew.
The design direction.
A warm, editorial look: a serif display face, sunset-toned imagery, custom illustrations and an always-visible mobile booking bar.
Typography: Fraunces (display) with Inter (body)
How the site is organized.
- Homepage
- Services (8)
- Utilities (5)
- Financing & incentives
- Solar cost calculator
- Locations & service areas
- Learn, blog & glossary
- Reviews & warranties
- Free assessment
The decisions that shaped the build.
Education first
Pillar pages for incentives, net metering and "is solar worth it" before any sales page.
Hardened lead forms
The forms were re-architected after spam was traced to direct posts to the form endpoint.
Mobile booking bar
A persistent booking bar so the next step is always within reach on a phone.
A linked library
Internal links rebuilt: four orphaned pillar pages reconnected and more than 1,200 contextual links added.
The finished experience.
Screenshots of the live site, captured 7 Oct 2026.
Built for performance, not just appearance.
Development
- Astro static build, deployed on Cloudflare Workers.
- Blog posts synced from a headless CMS at build time.
- Build-time quality gates for facts, slugs and llms.txt.
SEO foundation
- Structured data: Service, FAQPage, HowTo, Article, Place, ItemList and Person.
- An llms.txt file generated at build time.
- Sitemap dates driven by each page's editorial review date.
0.265 → 0.000
– → 100 / 100 / 100
Lab measurements from project audits, not field data.
The finished experience.
- An education-first site that answers buyers' questions before asking for their details.
- Clean lab scores: zero layout shift and 100 for accessibility, SEO and best practices.
- A lead path protected from spam.
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SEO · Content · Local · Web Design
Your website should do more than look good.
It should communicate your value, help customers make decisions, and create a stronger foundation for organic growth.